You have the campaign.
We handle the North.
Sampling, product demos, retail activations and field execution across Northern Sweden.
Based in Sundsvall. Built to move.
The position
You have the product.You have the campaign.You have the brand.
When something has to happen up north, it shouldn't turn into a logistics problem.
BRAND IRL helps brands, distributors and agencies execute physical activations across Northern Sweden — from a sampling table in Birsta to a product demo in Åre or an event in Umeå.
Brief in. Brand out.
What we do
Four ways to show up for real.
- 01
Sampling
Taste it. Try it. Remember it.
Get the product into people's hands. We handle setup, product, distribution, consumer conversations, documentation and reporting.
- 02
Product demos
Coffee. Tech. Kitchen. Running. Outdoor.
Show why the product is worth buying. We represent it confidently, demonstrate it and help the customer understand it.
- 03
Retail activation
From shelf presence to real presence.
Launches, demos, campaign support, consumer interaction, light merchandising and contact with store staff.
- 04
Events & pop-ups
Festival. Race. Mountains. City.
You pick the brand and the goal. We solve execution on the ground.
How simple it is
One brief. One contact. North sorted.
You shouldn't have to send someone from Stockholm for a four-hour activation in Sundsvall.
- 01Local coordination
- 02Materials & logistics
- 03Setup & breakdown
- 04Brand representation
- 05Sampling, demo & consumer interaction
- 06Photo & documentation
- 07Field report afterwards
Start small
One city. One activation. One pilot.
Test BRAND IRL on a simple job. You don't have to buy a big campaign.
Give us one stop. If it works, we build from there.
Let's run a pilotExamples
- 4 hours of sampling in Birsta
- Product demo at a retailer in Sundsvall
- Pop-up during a local event
- Shoe trial for a running brand
- Brand presence at a festival
Then scale
Your field partner in Northern Sweden.
Need more than a single activation? BRAND IRL can work as a recurring field resource in the region.
Sundsvall as our base
Östersund · Åre · Umeå · Skellefteå · Luleå · the rest of the North — and further south when the job calls for it.
- Retail visits
- Product training
- Sampling
- Demos
- Events
- Local relationships
- Market feedback
- Reporting
Who we work with
For brands
Do you have distribution in Northern Sweden but limited physical presence?
We help you get closer to both the retailer and the consumer.
For agencies
Already have the client and the campaign?
Give us the North. You keep the client relationship — we make sure the job gets done.
Field report
Not just “we were there”. We report what happened.
After a job you should know more than that someone showed up. Depending on the activation we can report:
Simple. Useful. Documented.
See a sample report- Samples distributed
- Consumer conversations
- Product preferences
- Common questions
- Retail feedback
- Execution photos
- Observations from the field
Why us
Northern Sweden isn't a side market to us. It's home.
BRAND IRL is based in Sundsvall. That makes the North our starting point — not the destination of an expensive business trip.
We receive materials, plan locally, go out and represent your brand where your customers actually are.
Contact
Send the brief. We'll take it from here.
- Got a product that needs to be tried?
- A store that needs activating?
- An event where the brand should show up?
- Or do you simply need someone on the ground in Northern Sweden?
FAQ
FAQ
We execute physical activations across Northern Sweden: sampling, product demos, retail activations and events. You send the brief, we run it on the ground and report what happened.
We are based in Sundsvall and work continuously across Northern Sweden — Östersund, Åre, Umeå, Skellefteå and Luleå. Jobs further south are handled when the brief calls for it.
As small as four hours of sampling in one store. A pilot is enough to see how we work before you build further.
Pricing is set per job based on scope, hours and travel. You always get a fixed price up front, with no lock-in.
Yes. Many jobs come through agencies that already have the client and the campaign but need someone on the ground up north. You keep the client relationship.
A field report with samples distributed, consumer conversations, common questions, retail feedback, photos and observations from the field.
BRAND IRL
Field activation — Northern Sweden
You send the brief.
We handle the North.